What Is Incentive Motivation And Does It Work?

We’ve all needed a bit of inspiration at some time in our lives. In the past year or two, that need most likely has grown. Who hasn’t been trying to shed those extra pounds we put on during the pandemic? Who hasn’t felt the need to fake a little enthusiasm at joining yet another Zoom call? Who hasn’t been trying to get excited about trekking back into the office for a 9 to 5 (longer if you add in the commute)? Feeling “meh” is a sign of our times. So, too, is incentive motivation, a way to get back our spark, our drive, and our pursuit of the things we say we want most.

In this article, I’ll talk about what incentive motivation is and how it works.

What Is Incentive Motivation?

Incentive motivation is an area of study in psychology focused on human motivation. What is it that gets us to go from couch potato to running a marathon? What spurs us to get the Covid vaccine—or to forgo it? What is it that influences us to think or act in a certain way? Incentive motivation is concerned with the way goals influence behavior.[1] By all accounts, it works if the incentive being used holds significance for the person.

The Roots of Incentive Motivation

Incentive motivation’s roots can be traced back to when we were children. I’m sure many of us have similar memories of being told to “eat all our veggies” so that we would “grow up to be big and strong,” and if we did eat those veggies, we would be rewarded with a weekend trip to a carnival or amusement park or playground of choice. The incentive of that outing was something we wanted enough to have it influence our behavior.

Growing up, incentive motivation continues to play a major role in what we choose to do. For example, while we may not have relished the idea of spending years studying, getting good grades, pursuing advanced degrees, and graduating with sizeable debt from student loans, a great many of us decided to do just that. Why? Because the end goal of a career, a coveted title, and the associated incentives of financial reward and joy in doing something we love were powerful motivators.

One researcher who believes in the power of incentive motivation is weight management expert, co-author of the book State of Slim, and co-founder of the transformational weight loss program of the same name, Dr. Holly Wyatt. Her work with her clients has proven time and again that when motivation fizzles, incentives can reignite those motivational fires.

“Eat more veggies, exercise, keep track of my weight: These things and more DO work, but bottom line, you gotta keep doing them. Setting up rituals and routines to put your efforts on auto-pilot is one way. And along the way, the use of both external and internal motivators helps keep people on track. External motivation sources are those things outside of ourselves that help to motivate us. They’re powerful, like pouring gasoline on a fire. But they may not last very long. Internal motivators are more tied into the reasons WHY we want to reach our goals. In my State of Slim weight loss program, we spend a lot of time on what I call ‘peeling back the onion’ to find the WHY. I think the internal motivators are more powerful, especially for the long-term, but they may take longer to build. They’re the hot coals that keep our motivational fires burning.”

Examples of Incentive Motivation

In the way of incentive motivation, specific to the external motivators, Dr. Wyatt challenges her clients to commit to changing just one behavior that will help them reach their weight loss goals. Clients must then agree to a “carrot” or a “stick” as either their reward for accomplishing what they say they will do or as their punishment for falling short. Those incentives might be something like enjoying a spa day if they do the thing they said they would do or sweating it out while running up and down the stairwell of their apartment building a certain number of times as punishment for not following through.

Whatever they choose, the goal must be something they really want, and the incentive must be something that matters to them enough to influence their behaviors in reaching those goals. Some people are more motivated by some sort of meaningful reward (a carrot) whereas, other people are more motivated by some sort of negative consequence or the taking away of a privilege (the stick).

Another example of incentive motivation is playing out currently with companies and government entities offering perks to people who get the Covid vaccine. Nationwide, offers are being made in the way of lottery tickets, cash prizes, concert seats, free admission to events and discounts for food, and even free drink at local restaurants and bars. The list of incentives being offered to the public to increase vaccination rates is pretty extensive and quite creative.[2]  These incentives are financial, social, and even hit on moral sensibilities. But is this particular incentive motivation working?

Remember that a key to incentive motivation working is if the individual puts importance on the reward being received on the ultimate goal. So, not all incentives will motivate people in the same way. According to Stephen L. Franzoi, “The value of an incentive can change over time and in different situations.”[3]

How Does Incentive Motivation Differ from Other Types of Motivators?

Incentive motivation is just one type of motivating force that relies on external factors. While rewards are powerful tools in influencing behaviors, a few other options may be more aligned with who you are and what gets you moving toward your goals.

Fear Motivation

In many ways, being motivated by fear is the very opposite of being motivated by incentives. Rather than pursuing some reward, it’s the avoidance of some consequence or painful punishment that sparks someone into action. For example, married couples may “forsake all others” not out of love or commitment but out of a fear that they may be “taken to the cleaners” by their spouses if their infidelities are revealed.

Another example wherein fear becomes the great motivator is one we’re hearing about more and more as we’re coming out of this pandemic—the fear of being poor. The fear of being poor has kept many people in jobs they hate. It’s only now that we see a reversal as headlines are shining a light on just how many workers are quitting and refusing to go back to the way things were.

Social Motivation

Human beings are social creatures. The desire to belong is a powerful motivator. This type of social motivation sparks one’s behavior in ways that, hopefully, result in an individual being accepted by a certain group or other individuals.

The rise of the Internet and the explosion of social media engagement has been both positive and negative in its power to motivate us to be included among what during our school days would be called “the cool kids” or “cliques” (jocks, nerds, artsy, gamers, etc.). We probably all have experienced at one time or another the feelings associated with “not being chosen”—whether to be on a team to play some game or as the winning candidate for some job or competition. Social rejection can make or break us.

Before You Get Up and Go…

Know that, especially during these challenging times, it’s “normal” and very much “okay” to feel a lack of motivation. Know, too, that external motivators, such as those we’ve talked about in this article, can be great tools to get your spark back. We’ve only touched on a few here. There are many more—both external and internal.

Remember that these external motivators, such as incentive motivations, are only as powerful as the importance placed on the reward by the individual. It’s also important to note that if there isn’t an aligned internal motivation, the results will more than likely be short-lived.

For example, losing a certain amount of weight because you want to fit into some outfit you intend to wear at some public event may get you to where you want to be. But will it hold up after your party? Or will those pounds find their way back to you? If you want to be rewarded at work with that trip to the islands because you’ve topped the charts in sales and hustle to make your numbers, will you be motivated again and again for that same incentive? Or will you need more and more to stay motivated?

Viktor Frankl, the 20th-century psychiatrist, Holocaust survivor, and author of the best-selling book, Man’s Search for Meaning, is quoted as having said, “Those who have a ‘why’ to live, can bear with almost any ‘how’.” As important as external motivators like incentives may be in influencing behaviors, the key is always to align them with one’s internal “why”—only then will the results be long-lived.

So, how might incentive motivation influence you and your behavior toward goals? Knowing your answer might keep you energized no matter what your journey and help to further your successes.

  • What Is Motivation And How To Get Motivated (Your Ultimate Guide)
  • 9 Types of Motivation That Make It Possible to Reach Your Dreams
  • Do You Know Your Motivation Style?

Reference

Britannica: Incentive motivation
National Governors Association: COVID-19 Vaccine Incentives
verywellmind: The Incentive Theory of Motivation

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You know the feeling—that “I still have another whole work day to get through” feeling? It sucks. The worst part is knowing that you have to get up, get to work, and be productive when you feel checked out, unmotivated, and would rather go back to bed. The trickiest part about it is that even though you may know intellectually that you’re not the only person who has ever felt that way, at the moment, it can feel very lonely.

If you feel the Friday funk and want to shake it off, try these six tips to lift your Friday motivation.

1. Eat a Solid Breakfast and Plan to Eat Lunch

The first thing you can do to lift your Friday motivation is to eat a solid breakfast. We have all heard the phrase, “breakfast is the most important meal of the day.” It turns out that it wasn’t just something our parents were telling us to get us to eat before school. Studies have shown that eating breakfast can help with improved memory, recall, mood, and visual-motor functions.[1]

However, researchers have found evidence that the benefits of the micronutrient boost provided by breakfast do wear off after a while. Just like a car with a full tank of gas that runs out after a long journey, the body needs to be refueled. Therefore, planning to eat breakfast and lunch on a day when you are not feeling your best could give you that extra boost you need to get through the day. Skipping meals can lead to low blood sugar, which can leave you feeling weak and tired.[2] If you are already struggling with feeling motivated, not eating is only going to make you feel more sluggish and less inspired to get anything done.

2. Prioritize What’s Urgent

I have always been a fan of the cheat sheet. No, I’m not a cheater, but I love knowing what needs to be done. No one wants to waste any precious energy trying to figure out what should be done when you are already feeling unmotivated.

No matter who you are, there is a high probability that by Friday, on any given week, you have at least one or two items that were supposed to be completed earlier in the week but just didn’t get done. Here is my quick trick for figuring out what’s urgent.

Just ask yourself these three questions:

  • Are there any projects with deadlines that have passed already but are still due?
  • Which of those projects is the most overdue?
  • Of the overdue projects, which will take the least time to make significant progress or complete?

This should help you to easily identify at least one task that you can spend time working on diligently, knowing that you are getting something important done.

3. Tackle the Low-Hanging Fruit

Another way to refresh your Friday motivation is to tackle the low-hanging fruit. There is nothing wrong with doing the easy stuff first. Maybe you are so burned out and the urgent tasks will take too much energy. There is nothing wrong with knocking out the obvious easy things. Emails, filing, data entry, document reconciliation, follow-up calls, editing or revising written work, and research are all low-hanging fruits—these are all straightforward tasks.

Getting these easier tasks done will give you a sense of accomplishment. You can leverage this sense of accomplishment to help you tackle some harder tasks or get all the easy tasks done so the following week, you can dedicate your time to the harder projects.

4. Give Yourself at Least Two Scheduled Breaks

Give yourself at least two scheduled breaks during the workday. Life is stressful. Feeling like you have to work when you don’t feel up to it is stressful. Let’s not compound it by forcing yourself to sit in front of the computer all day with no breaks. The days of believing that “lunch is for punks and working 80 hours a week is what you should be doing” are fading away—if not already a distant memory for some.

In fact, scientists discovered that, although “taking short breaks throughout the working day may not have as obvious an impact as taking a holiday, research has found significant benefits. Studies have found that breaks can reduce or prevent stress, help to maintain performance throughout the day and reduce the need for a long recovery at the end of the day.”[3]

Before you sit down in front of your desk for the workday, set three alarms—two 20-minute breaks and one lunch break. You aren’t proving anything to anyone by forcing yourself to be miserable in front of your computer. You deserve flexibility and compassion. Let these breaks be a radical act of self-care.

5. Listen to Some Upbeat Tunes

Another way to improve your Friday motivation is to listen to some upbeat tunes. Music is medicine. It is not a mystery that the vibrations of sound can affect our mood. Ancient communities knew this and embraced it through practices like chanting, the use of singing bowls, chimes, bells, and other sound instruments as tools for healing. Practices like Kirtan and Bhakti yoga use chanting to heal and shift energy. The Hindu and Buddhist religions use bells and chimes in many of their spiritual healing rituals. Throughout the modern world, we have adopted the use of signing bowls for energetic healing.

Most people could recall at least one moment in their lives when music or sound has helped shift their mood. Music has been shown to have a direct effect on the listener. Studies show that listening to music while you work can lead to an “increase in both mood and quality of work”.[4]

If you are feeling super unmotivated, the solution to your problem may be throwing on your favorite album in the background while you try to get a few things done. If you can’t work while listening to music with words and you do not like classical music or traditional jazz, explore genres like Trip hop, house, ambient, Beach House, JamBand. You may also enjoy artists like Bonobo, Thievery Corporation, and Grammatik.

6. Give Yourself Something to Look Forward To

As a yogi, I’m all about being present in the moment. But sometimes, the present is a little too intense, and being super present is not going to help to improve your mood. In those moments, tapping into the power of positive anticipation can be your secret weapon because “knowing that something good is coming your way pushes you to accomplish those tasks you may not necessarily want to do.”[5]

We all love to be rewarded, especially when we are doing something we don’t want to do. Giving yourself something to look forward to is the way to guarantee that you will be rewarded for the hard work of getting through the day.

The reward doesn’t have to be immense. It can be something small like getting ice cream, going for a walk, spending time with friends, or vegging out with your phone on do not disturb for a few hours. I used to employ this trick a lot when I was in boarding school. The time between semesters in new England would feel so long especially in the winter that my friends and I would let ourselves get excited about little things like drinking lime rickeys at Brigham’s. Believe it or not, it worked.

Try it the next time you get the hit with the Friday funk. Think about something you can look forward to no matter how small, and notice how it shifts your energy.

Final Thoughts

As the adage says, “this too shall pass.”

Friday is just a day like every other day before it will end. One thing you can count on is that time waits for no one, so despite how difficult it may feel to get through, know that the time is on your side.

No matter what, Friday will wind on. The best thing you can do to improve your Friday motivation is to make sure that your body has the micronutrients it needs to power through the day, identify what’s urgent, tackle low hanging fruit, give yourself time away from the desk, throw on your favorite tunes, and think about the fact that you have the entire weekend to look forward to.

You got this!

More Tips on How to Improve Your Friday Motivation

  • How to Crush Your Lack of Motivation and Always Stay Motivated
  • 50 Motivational Quotes for Work to Inspire Success
  • What Is Motivation And How To Get Motivated (Your Ultimate Guide)

Reference

ResearchGate: Breakfast and Adult’s and Children’s Behavior
Mental Health First Aid: What is the Relationship Between Food and Mood?
The Wellbeing Thesis: The Importance of Taking Breaks
Zapier: The Science of Music and Productivity
Huffpost: The Psychological Benefits Of Having Things To Look Forward To

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